Why Web Designer?

Web Designer is unlike any website creation tool you've seen before - here's some of the reasons why:

There is no easier solution

Traditional web authoring tools are really just HTML editors, originally designed to create text layouts, providing few graphical capabilities. Yet it's evident that the majority of modern websites are of a graphical nature. We believe you should have complete freedom to include anything - text, graphics, photos - anywhere on the page, using just one tool. And you shouldn't need to know, or even see, the HTML that goes into creating your site, any more than a car driver needs to know how an engine works.

Web Designer treats web page design just like print page layout. You can either create your own page and site designs from scratch with the powerful page layout and design tools or simply 1) pick your design from the templates 2) customize it with complete freedom 3) publish. What you see on the page in Web Designer is exactly what you get on your site - and absolutely no HTML or Javascript skills are required!



A one tool solution

You only need one program for creating graphical websites - from design to publishing - and that's Web Designer.

Web Designer includes customizable web graphic, webpage and website template designs plus tools for creating your own designs, for photo editing (an integrated ultra-fast, non-destructive photo tool), and for advanced text layout. The Designs Gallery also includes a collection of Widgets. Site upload is covered too and there's even a free web hosting offer!








Total design freedom

Web Designer gives you total design freedom - using drag and drop you can literally place anything, anywhere on the page. And things which are normally difficult to achieve in HTML are a snap in Web Designer - for example text with curved edges, text or graphics at an angle, text flowing around objects - no problem!











Quality results guaranteed

Web Designer's templates are created by top professional designers, so the quality is guaranteed. But of course you can customize the color, text, images, size etc to create your own personal look without any loss of quality. It's the best of both worlds!












Clever stuff

But we have some clever tricks too, to make things easier for you - here's just a few of the things that will save you time and trouble:

Liquid text flow around objects; easy mouseover, thumbnail and pop-up creation; automatic adjustment of photos to the correct web resolution; one-click change of site wide theme colors and shades; automatic color matching of imported objects such as buttons; a concept of 'repeating objects' such as headings and button bars - edit one instance and they all update; buttons and text panels that automatically stretch as you change the text; smart automatic repositioning of objects and resizing of pages as you add new text; font embedding which frees you from the restriction of 'web safe' fonts.






Compatibility

Working with industry standards is vital, so Web Designer sites are W3C compliant, cross browser compatible (IE 8+, Firefox, Safari, Chrome) and XHTML, CSS standards based.

It can also import a huge range of files types for vector graphics, image and text including PDF, RTF, RAW, PSD, TIFF and of course JPEG, PNG, GIF. Premium offers some extra import formats (SVG, ODP, PPTX).




Mobile Device Friendly

Websites made with Web Designer are ready for the latest iOS and Android smartphones and tablets. We‘ve invested significant effort in esuring that all our templates and features work with mobile devices.
Together with our embedded HTML 5 player technology for video and audio integration this means that you can create state of the art website projects which work across all platforms and browsers with minimum effort.
Sites created in Web Designer are also touchscreen compatible.
Web Designer also offers a Responsive Web Design feature (see below).


Xara in the cloud

Xara Online Designer offers an ultra-simple way to view, edit and update the text or images of your Xara website using a web browser on any computer or tablet (yes even a Mac or Android tablet!), from anywhere in the world, and to re-publish the website. Perfect for collaborative editing, for commercial designers who want to give clients limited access to text editing, or for anyone who needs to edit their site remotely.








Create Websites

There is simply no easier, quicker way to create a website. Full stop. Here's how:

Choose a design

Pick your page design from the bundled templates, all created by professional designers so that quality is guaranteed. There are pre-built, ready linked multi-page sites, or you can build your own site from the page layouts offered in co-ordinated theme sets. We've got all the layouts you need (eg home, products, photo gallery, news, store etc).
Then you can customize the pages with complete freedom and absolutely zero loss of quality!








Customize as required

Use simple drag and drop to position things on the page as you wish; enter your text (spell checker included); drag and drop any new items such as text panels, headings or extra buttons from the templates in the Designs Gallery, or import your own, or create new images with the drawing tools; set up links on your NavBars and menus; drag and drop your own photos (photo editor included if you need to crop or adjust brightness, contrast etc); customize colors with the simple one-click theme color editing.
For extra impact, adding mouseover effects, thumbnails and photo pop-ups & slideshows is simple.








Add widgets to your site

And it's a snap to add widgets to your site, such as Google Maps, Facebook Like and Twitter buttons, Picasa photo albums, Flickr slideshows, YouTube movies, forms, news feeds and many, many more...
What's more the Designs Gallery includes a collection of popular widgets that can be just dragged onto the page you're working on (find out more in our Widget Guide). Note: Premium has a larger selection of widgets including photo and content slideshow widgets, interactive chart and graph widgets, and e-commerce widgets such as Paypal.







Add videos, music, PDFs

It couldn’t be easier to add external files. Simply drag and drop the MP4 or FLV movie files, MP3 audio files or PDFs on to your page and position them as required. All the work to display and play them will be done automatically.
Note: If Flash isn't available, the integrated audio and video players use the HTML 5 capabilities of the web browser to play the audio or video where the browser supports it eg latest smartphones or tablets.


Publish

Check your design in the browser preview and then simply click on Publish. You can take advantage of the completely free 500MB web hosting offer included with Web Designer (Web Designer Premium includes a free one year upgrade to 2 GB) which offers ultra-simple upload. Or you can use regular FTP upload to other hosting companies. I told you it was easy!







Search Engine Optimization

Now you have a great looking site and you’ll want to get the word out! Web Designer helps you achieve search engine success by making it easy to add the essential titles, descriptions and keywords, by site or by page.
Advanced users can add HTML code to the body field, and in Premium you can also add HTML to the head field, automatically create XML sitemaps and easily embed Google Analytics web analysis tool to measure your success.